blog

Blog

Scarlett Letter #55: Submit your papers NOW for Claiming Creativity Symposium

Today, I’d like to focus your attention on an upcoming symposium: Claiming Creativity, to take place in Chicago, Illinois, on April 21-24, 2010.

Forward-thinking architects will greatly benefit from attending—and actively participating in—this event. It will be an excellent opportunity to network with policy makers and colleagues from around the globe, and potentially elevate your businesses to new levels. At a minimum, your participation will give your firm inspiration for future design solutions, along with fodder for newsletters, blogs, and other promotional materials.  And even better, your involvement in a more prominent role (delivering presentations, leading workshops, hosting ancillary events, etc) ...

Tags: AEC conferences, AEC presentations, Anne Scarlett A/E Marketing, architectural conferences, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, team building

Read more

October 29, 2009

Scarlett Letter #54: How do you get your creative juices flowing?

2009 Halloween!

The AEC industry is overflowing with creative types…not only do we do creative things for our living, but we treasure our extracurricular creative outlets. Even engineers—whom one might initially think are less creative relative to architects and interior designers—collaborate to creatively solve problems relating to complex MEP systems or structural solutions to accommodate a unique architectural design.

In our industry, virtually every individual has his/her own creative outlet beyond their regular work. I know AEC professionals that are also photographers, painters, band members; creative writers; …the list goes on and on. Marketing/business development professionals within our industry are no ...

Tags: Anne Scarlett A/E Marketing, creative juices, creativity, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, Social network, unblock creativity

Read more

October 26, 2009

Scarlett Letter #53: Getting rid of the ‘noise’ and finding balance

In the old classic movie Born Yesterday, Billie remarked with full honesty: “As long as I know how to get what I want, that’s all I want to know!” As the writers intended, the audience chuckled at her comment. But actually, upon further reflection, I realize that in a way, she might have a point.  Yes, this may sound selfish at first blush, but hear me out.

Would this mean that one would ignore world peace; the health, safety and well-being of others; climate crises, and other things that are perhaps larger than one’s immediate frame of reference?

Not necessarily.

Think about it. ...

Tags: Anne Scarlett A/E Marketing, life balance, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, self development, self improvement, social media management, social media overload

Read more

October 22, 2009

Scarlett Letter #52: Effective question to ask when networking

I’m sure all of my readers have developed at least one (or more) elevator speeches over their career, yes? That said, the questions become 1. how effective are they? 2. how often are they used? 3. how comfortable are you with using your elevator speech(es)? 4. how must customizing are you able to do, spot-on, to suit the ‘audience’/environment?

There are several schools of thought regarding the proper structure of an elevator speech. If requested, I will describe my favorites in a future post. But in the meantime, I recently heard a key question that I know would be perfect when ...

Tags: AEC elevator speech, AEC networking, Anne Scarlett A/E Marketing, elevator speech, linkedin, Networking, professional services marketing, professional services sales, Scarlett Consulting AEC business development

Read more

October 18, 2009

Scarlett Letter #51: Raising Awareness about The Architect’s Newspaper

Today’s blog post is different than most….I’d like to bring your attention to The Architect’s Newspaper.

I discovered this industry gem during a recent networking pow-wow, thanks to industry colleagues Justin G. Roy, AEC social media guru and Co-Founder of TweetNetworking; Christopher Parsons, founder of Knowledge Architecture; and Daniel Emmerson, Founder of Axomic.

So far, I’m enjoying—and learning from—the content in this newspaper, which is organized by East, West, and the newly added (apparently prior to their intended 2010 launch) Midwest U.S. industry news.

I’ve included their about language so that you, too, can read it and get involved. Just make sure that ...

Tags: AEC industry news, Anne Scarlett A/E Marketing, architect news, design and construction industry, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development

Read more

October 15, 2009

Scarlett Letter #50: The Marketing Value to Low Staff Turnover, Part II

In Part I (Scarlett Letter #49), I placed an emphasis on why low turnover is a valuable marketing asset for any professional services firm. Now, as promised, I’ll present some of Nagle Hartray’s secrets to staff retention success over all of these years. I checked in with Joe Hirsch, Business Development Director; Don McKay, Principal; and Kristin Baker, Marketing. This is what they shared:

Nagle Hartray’s Secrets to Low Turnover:

-Discipline to pursue only projects that staff would enjoy working on -Cross pollination of design ideas, non-studio environment (e.g.: Healthcare, Education) -Open and honest rapport across all levels of the organization -Staff’s communal desire (shared ...

Tags: AEC retention, Anne Scarlett A/E Marketing, design and construction industry, employee retention and marketing, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development

Read more

October 12, 2009

Scarlett Letter #49: The Marketing Value to Low Staff Turnover, Part I

Years ago, I worked at Chicago-based Nagle Hartray, a boutique architectural firm. Even in those days, the firm had an uncanny ability to retain its staff. The turnover rate was unusually low—a rare gift in any industry.

If you are unfamiliar with the high quality work of Nagle Hartray,  then you might initially postulate: ‘Yea, their turnover is low, but perhaps that’s because the people are not of the highest caliber. Maybe they are just dead weight, hanging on.’ But this, in fact, is the furthest thing from the truth.

Nagle Hartray has been around since 1966.The firm has won countless design ...

Tags: Add new tag, AEC retention and recruiting, Anne Scarlett A/E Marketing, design and construction industry, linkedin, professional services marketing, professional services sales, retention, retention and marketing, Scarlett Consulting AEC business development

Read more

October 08, 2009

Scarlett Letter #48: Leaving money on the table–it’s tough, but sometimes necessary

For a business owner, there is perhaps nothing more difficult than taking a pass on a business opportunity; in other words, leaving money on the table. {Exception: savvy business owners eliminate deadbeat clients—defined as clients who either are slow to pay, or are just difficult to work with, period.}

But we owners struggle with declining the business (and the clients that have the business!) that we’d very much LIKE to have.

Recently, a prospect came to me with a great request. We hammered out the scope of work and became mutually excited, only to subsequently become mutually deflated when we realize that ...

Tags: AEC negotiations, Anne Scarlett A/E Marketing, design and construction industry, linkedin, negotiating, professional services marketing, professional services sales, Scarlett Consulting AEC business development

Read more

October 05, 2009

Scarlett Letter #47: Unless you ASK for what you want, the answer will always be ‘no’.

This weekend, I was talking with friends about how—in all scenarios whether professional or personal—you have to directly ask for what it is that you want. Otherwise, you can be certain that the answer (aka result) will be ‘no’. When you look at it that way, what do you really have to lose by asking?

Rewind back to a couple of weeks ago. I had the pleasure—no, the honor—of volunteering for ONE, a non-profit organization founded by Bono of U2 to conquer poverty in Africa.

During this enlightening experience, the ONE volunteers were charged with walking around the grounds of Soldiers’ Field ...

Tags: AEC communications, Anne Scarlett A/E Marketing, Bono, design and construction communications, linkedin, ONE, professional services marketing, professional services sales, RED, Scarlett Consulting AEC business development, U2, Volunteering for ONE

Read more

October 01, 2009

Archives