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Scarlett Letter #134: Reverse Mentoring for Design and Construction Industry

I don’t teach during the summer. As a result, I lose my direct feed of ‘what’s-what’ on a variety of topics for three months. I’m grateful to my Columbia College students that I’m able to keep {somewhat} current during the balance of the year. So when school starts this September, there they’ll be again….inadvertently teaching me as much as I teach them. Different topics, of course, but still an {oddly} equitable exchange.

In the most basic of descriptions, reverse mentoring involves having a less experienced (often, but not always, younger) person serve as the mentor to a more experienced (often older) ...

Tags: AEC mentor mentee, AEC reverse mentoring, AEC social networking, Anne Scarlett A/E Marketing, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, Scarlett Consulting Marketing and Business Development for engineers, team building

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August 29, 2010

Scarlett Letter # 133: Know your “audience” in all contexts, not just during formal presentations.

Why do people forget that our ‘audience’ (in it’s loosest definition) surrounds us all the time? I know people that are considered accomplished public speakers in all ‘presentation’ contexts—in other words, when they have the ‘floor’. However, when it comes to one-on-one (or, even one-on-many, like a meeting), their communication skills wane.

Perhaps you know this guy: Mr. FAIA. He’s the one that clients and prospects find so yummy that they eat up his every word. Or this woman: Ms. ACEC. She’s the one that is charming and unique in presentation scenarios, but a bear to deal ...

Tags: AEC presentation skills, Anne Scarlett A/E Marketing, audience analysis in meetings, design and construction presentation skills, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, tranferrable communication skills, transferring communication skills

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August 26, 2010

Scarlett Letter #132: The art of writing is often in RE-writing

The art of writing is often in RE-writing. Please do not confuse this statement by replacing re-writing with re-inventing the wheel. In business, time is of the essence. Those of us within AEC business development, marketing, or other administrative functions recognize that our technical colleagues (architects, interior designers, engineers, specialty consultants) sometimes have a tendency to design and re-design, to work and re-work. This can be frustrating when it is not managed.

However, when it comes to other aspects of the business, such as writing, often the richest results come from re-writes. I ...

Tags: AEC business writing, Anne Scarlett A/E Marketing, business writing for design and construction, haiku in business, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development

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August 23, 2010

Scarlett Letter #131: Advice for facilitators/trainers to ensure full audience satisfaction

Design and construction professionals are highly particular when it comes to signing up for conferences, training seminars, even webinars. Our time is short, and our wallets are not full enough. So we carefully scrutinize the agenda and the content prior to signing away hours of time and tens of dollars. Sometimes, we discover that sessions were over-promised/sold. Other times, we are pleasantly surprised because we learned what we expected to learn, or even more!

Last week, I attended a five-day Bootcamp related to my professorial teaching at Columbia College.  Five days! In this case, it was ‘free’ to adjunct professors. {But ...

Tags: AEC meeting facilitation, AEC training, AEC training best practices, Anne Scarlett A/E Marketing, attendee satisfaction, audience satisfaction, design and construction best practices, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development

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August 19, 2010

Scarlett Letter #130: Are you reading those Linkedin group discussion posts?

I’m in the process of finishing an article entitled: Expand Your Business Development Team;  Leverage your firm’s multi-generational talents! Just like any reliable consultant/writer, my final piece will integrate insights from two sources, where I’ve: 1. Witnessed first-hand from real-life design and construction clients;  2. Researched/read about the particular area (in this case, multi-generational workforce).

Yet, today’s post is not about that upcoming article. Instead, I’m writing to express my appreciation towards one of my LinkedIn Discussion Groups—Managing a Multi-Generational Workforce.

You see, like many of you, I belong to a number of discussion groups and other social media ...

Tags: aec linkedin groups, aec multi-generational workplace, Anne Scarlett A/E Marketing, design and construction linkedin groups, discussion groups as research source, expanding marketing team through multi-generational talent, linkedin, linkedin discussion groups, monitoring discussion groups for aec, monitoring social media for aec, multi-generational workplace for design and construction, professional services marketing, professional services sales, Scarlett Consulting AEC business development

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August 05, 2010

Scarlett Letter #129: AEC internal relationships—Respecting privacy yet wanting to help

Business is business. Personal life is personal life. Yet, the two will always overlap, intertwine, and impact one another. As a result, when something personal goes awry, staff members in AEC firms typically seek internal confidants for guidance or comfort.  Officially, human resource professionals are the ‘go-to people’. Yet, I’ve noticed in client environments—as well as in my past experience working within AEC firms—that staff members tend to turn towards business development and marketing professionals as their ‘go-to’ confidants.  Why? My guess is that BD/marketing folks are open, communicative…and appear the most inviting when it comes to ...

Tags: AEC business developers and marketers, AEC internal relationships, Anne Scarlett A/E Marketing, business developers and marketers as confidants, human resources in AEC firms, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development

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August 02, 2010

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