Scarlett Letter #137: One of the top five ways to get technical staff involved in business development

Lackluster. Push-back. Naysayer. Pessimist. Half-hearted.

These were some of the descriptors that a group of marketing and business development professionals used when describing their AEC technical staff’s contributions towards business development at a recent networking event.  So we dug in and brainstormed for awhile, discussing intentions, expectations, and challenges—both real and imagined.

These days in this continued down economy, involvement of technical staff in business development is more vital than ever. I’m nearing completion of a full article on the topic, but for today I’ll share what I believe is a top method for ensuring their active and results-driven participation:

Weave business development ...

Tags: Add new tag, AEC technical staff marketing, Anne Scarlett A/E Marketing, increasing technical staff business development, increasing technical staff marketing, linkedin, professional services marketing, professional services sales, Scarlett Consulting AEC business development, team building

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November 30, 2010