What is your firm about? What do you do? Tell us about your company. We are constantly communicating about what our firm does. It's woven within firm descriptions, networking pitches, fee proposals, introductory prospective client meetings, online profiles, ...you name it. Yet, how often are we … [Read more...] about Scarlett Letter #142: Be specific on what your firm is NOT.
Archives for April 2012
Scarlett Letter #141: AE firms—don’t discount your price!
Architects, engineers, and interior design professionals.....why oh why do you acquiesce to clients when they ask you to 'sharpen your pencil', aka reduce your fee? Don't do it. Or, let me rephrase. If you honestly built your fee based on value (and perhaps cross-checked it with the man hours it … [Read more...] about Scarlett Letter #141: AE firms—don’t discount your price!
Scarlett Letter #140: Story of an exemplary networker
Recently, I was the lucky beneficiary from a generous referral source. Her approach was admirable, and I’d like to share it. She sets a great example of how I hope to be in my own business dealings. Karen, a fellow AEC marketing consultant, decided to accept a full-time, in-house position at an … [Read more...] about Scarlett Letter #140: Story of an exemplary networker