Recently, I received a letter from a non-competitor in my industry (architecture/engineering/construction). It turns out that we are just 'one degree of separation' from one another. To quickly close the gap, she decided to dig around---just enough to uncover any commonalities that we might have … [Read more...] about Scarlett Letter #147: Want to charm new people in your network? Try this.
Archives for May 2012
Scarlett Letter #146: Desperately seeking inspiration (for content)!
With all the (high quality!) content that we strive to produce to satisfy our AEC content marketing efforts, many of us find ourselves staring at the dreaded *blank page*. We fret about what to write, to share, or to comment on….all in an effort to create online engagement with future and existing … [Read more...] about Scarlett Letter #146: Desperately seeking inspiration (for content)!
Scarlett Letter #145: Hard and Soft Social Media ROI. Return on Investment (and Impressions!)
In preparation for an upcoming NEOCON presentation, I recently calculated my social media ROI from 2012 YTD contracts. It was encouraging to discover that---relative to 2011---Scarlett Consulting's overall business has indeed grown from leads that originated online. This straightforward calculation … [Read more...] about Scarlett Letter #145: Hard and Soft Social Media ROI. Return on Investment (and Impressions!)
Scarlett Letter #144: Re-tracing the steps of how you won a client
In this current frenzy of content marketing to boost social media/online marketing engagement, AEC marketers often talk about 'crafting a story' or 'developing a narrative' to make their content more compelling. That's terrific, as it encourages our peers to present their opinions, insights, and … [Read more...] about Scarlett Letter #144: Re-tracing the steps of how you won a client
Scarlett Letter #143: “Yes, and” self-talk worked for me!
As seasoned professionals, we've all developed our own methods for coping with stress and negativity. This quarter, unusually high stress reared its ugly head in both professional and teaching situations. And no matter how many chill-out techniques I tried, I couldn't conquer my tension. I finally … [Read more...] about Scarlett Letter #143: “Yes, and” self-talk worked for me!