Customized training involves creating a program that elevates the abilities of your staff in accordance with your strategic marketing goals and expectations. Subsequent coaching is built-into the program to ‘make it stick’ for the duration.

Technical staff: No one has better access to clients than your key technical staff. Make sure that they are fully supported and equipped to do great work and grow the business; opportunities to create clients-for-life are abundant.

Non-technical/business development & marketing staff: Highest and best use of your marketing dollar requires a strong marketing team, where mistakes are few and initiative is high. Just as technical folks require continued education to stay on the forefront of the industry, business development and marketing staff also need access to innovative new approaches and refresher courses to generate new business.

The point: Empower your staff — technical and non-technical alike — to contribute to your firm’s business development and marketing efforts. Identify and leverage individuals’ talents, and provide them with the tools they need to succeed.

Deliverable: Customized Training Program with optional Coaching Plan. Potential areas for development: client relationship building; networking savvy; presentation skills; effective communication techniques; marketing writing; marketing collateral development.

Expect: Participant(s) to build upon their existing talents, establish development goals, and recognize with confidence that they play a valuable role in the marketing and business development process.

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