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ON-CALL CHIEF MARKETING OFFICER (CMO)

While all firms would benefit from the full C-level leadership suite — CEO, CFO, COO, CIO, CMO — it is unrealistic for every firm to truly support that range of in-house talent. Leap ahead of your A/E/C colleagues by rounding out your firm’s C-level talent; include Scarlett Consulting in your future strategic marketing endeavors.

Anne Scarlett, President of Scarlett Consulting, will personally serve as your on-call ‘Chief Marketing Officer’. In this role, she will inform and enhance the efforts of your leadership team — offering strategic approaches, insights on industry best practices, creative techniques and processes, and direct feedback — all within the context of your company. Anne will also be an available resource to the business development and marketing team, to ensure clarity of purpose and effective follow-through. Your firm needs the senior-level marketing insight, but you don’t have the capacity for an additional full-time leader. As a result, good stuff may slip through the cracks. Bestselling business books are fantastic, but how do you read them all, and then extract the points most relevant to your unique context? Further, when you’re busy leading your own company, it’s not easy to maintain a pulse on the industry. Do you know what the other firms are doing well? Equally important, do you know their lessons learned?

For these reasons and more, you need to build your business by approaching marketing from multiple angles. This is something that can only truly be attained by incorporating the unbiased input of an outside expert.

How it works: Your firm retains Scarlett Consulting on an annual basis. We kick off by establishing a master calendar with pre-planned activity milestones for the year. Then, we schedule additional in-person and phone meetings as needed during two-week timeframes. To tackle unanticipated (and often challenging!) marketing issues, you are also invited to contact Anne any time for guidance on specific issues.

The point: As your on-call CMO, Scarlett Consulting will cover your bases. You are consciously incorporating another important perspective to ensure highest and best marketing decisions for increased success.

Expect: As your on-call CMO, Scarlett Consulting will cover your bases. You are consciously incorporating another important perspective to ensure highest and best marketing decisions for increased success.

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