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Archives for December 2009

Scarlett Letter #72: Tweets Collection 2009–Dozen favorites, Part I

Typically, when I send out a tweet, I think to myself: Wow, this is a resourceful link and/or information. I really hope that my colleagues in the AEC industry review this as a means to grow their businesses and careers. Are the people that can benefit from this information really listening and … [Read more...] about Scarlett Letter #72: Tweets Collection 2009–Dozen favorites, Part I

Scarlett Letter #71: To judge or not to judge

After 29 hours of door-to-door travel, I decided I must dedicate this post to my takeaway from all the havoc. I'm typically a third world traveler. For over a decade, I've focused on visiting developing or semi-developed countries. This holiday season, I took my first trip in at least 12 years to … [Read more...] about Scarlett Letter #71: To judge or not to judge

Scarlett Letter #70: No emotion in business? Quite the opposite.

When I was at university, my sweetheart’s father worked at Phillip Morris USA. He was a good guy, and fairly senior in the corporation. We respected his business savvy. He used to say: "Kids, there's no emotion in business." Kinda funny coming from a guy with such a big heart. Of course, I have … [Read more...] about Scarlett Letter #70: No emotion in business? Quite the opposite.

Adjunct Professor

Anne Scarlett has served as an adjunct professor at Columbia College Chicago in the Business and Entrepreneurship Department since 2006. Key courses: Oral Communication & Public Speaking for Managers and Business Writing (online). Since 2012, she's also taught at DePaul University, within both … [Read more...] about Adjunct Professor

Scarlett Letter #69: Vague is the plague…

"Vague is the plague; specific is terrific!" my friend Jayne said emphatically last night. "This was a mantra of my friend's sixth grade teacher." Huh, I thought. That must have been one sharp sixth grade class! Jayne was recounting a story of a senior networking meeting that she attended last … [Read more...] about Scarlett Letter #69: Vague is the plague…

Scarlett Letter #68: What does your firm *DO* with good advice?

As a contributing writer to RainToday---site dedicated to articles/research/resources specifically focused on business development/marketing for all professional services industries---I can honestly say that their content is rich and valuable. Yet, although I have no real proof, I postulate that … [Read more...] about Scarlett Letter #68: What does your firm *DO* with good advice?

Scarlett Letter #67: AEC social media success story

Recently, Modern Steel Construction published my two-part article on social media for the AEC business professional: DEMYSTIFYING SOCIAL MEDIA, PART 1 What is it, and what makes sense for the AEC industry? DEMYSTIFYING SOCIAL MEDIA, PART 2 The intent is simple: give value, get visibility. I … [Read more...] about Scarlett Letter #67: AEC social media success story

Scarlett Letter #66: Imagine the client’s evaluation of your performance

As we're finishing up the semester at Columbia College, it's time for students to submit their teachers' evaluations. I regret that when I attended university, I rarely completed those evaluations. Now, as an adjunct professor, my student's go through two evaluations: the online lickert scale … [Read more...] about Scarlett Letter #66: Imagine the client’s evaluation of your performance

Scarlett Letter #65: Pay it forward–building firm espirit de corps

It's been a tough year for all of us. Employees have loyally stuck by your firm (and they have also been glad to be working, no doubt!) As this year finally comes to a close, what can you do to make their experience more rewarding? How might your firm build a stronger espirt de corps by organizing a … [Read more...] about Scarlett Letter #65: Pay it forward–building firm espirit de corps

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Business Development and marketing in challenging times

Growing relationships with existing clients

Internal marketing structure and motivation

Marketing and business development tactics

Personal leadership and growth in marketing

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