Last weekend, I had the pleasure of attending Albany Park Theater Project‘s (APTP) newest production: Feast. It was a moving piece—full of emotion; clever antics; unique interpretations through movement, sound, and light; and a whole lot of heart.
As a communications expert and advisor, I am often working with my clients (as well as my Columbia College students) specifically on the presentations they deliver in various contexts: formal project interviews; informal client meetings; seminars/conferences; in-house caucuses. While each scenario varies greatly, one element remains constant: The Speaker Must Connect with its Audience!
Whether we had formal training in public speaking or simply learned by the seat-of-our-pants, all of us know that audience awareness is half the battle. Preparing content and delivery style in advance to suit the audience’s preferences—and then keeping their attention and remaining aware of any subtle or direct audience responses—is imperative to a successful presentation.
What charmed me about APTP’s production was the way the characters interacted with the audience. They reached out, literally. Not only did they often ask a particular audience member a question, but at one point they shook hands with a few people, and even reached out to hug an audience member. This interaction was artfully woven into the production itself.
My relevant take-away (to professionals in the AEC industry) from these talented young actors did not end with their audience interaction during the show. Afterwards, as audience members milled about and got ready to leave, these actors were immediately visible and engaging. In the casual downstairs foyer area, we were approached by the actors, and were invited to ask more personalized questions about the play and the ensemble. I think that effort was quite brave, considering these actors range from 8th graders to high school seniors. More important than bravery is that it was effective. No doubt those conversations sparked more donations, more respect, and more buzz for APTP.
I ask you to consider these two questions:
1. How are you, in various presentation contexts, creating a real, powerful connection to your audiences (while also remaining highly aware of their subtle feedback throughout)?
2. Are you really taking full advantage of the space (aka time) before and after your ‘presentation’ to casually bond with your audience?
As always, Scarlett Consulting is more than happy to coach on presentation and communication skills. You know where to find me!