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Engaging with C-level Decision Makers

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Scarlett Letter #150: “I get the message. This is the last time I’ll reach out to you.”

Does this scenario sound familiar? You target a prospect. You connect with that prospect, and you take special care to execute all the ‘right’ steps to build a relationship. You develop what you feel is a robust, trusting rapport. You may even prepare a fee proposal, or feel that a request for proposal is imminent. […]

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