Are you the type of AEC firm that makes a commitment to planning (both business and marketing strategy)? If no, then this blog entry will not apply to you. If yes, then now is the time to conduct your Mid-Year Marketing Assessment against your original 2009 Strategic Marketing Plan. Subsequently, if needed, you may opt to dig deeper and conduct a Marketing Audit.
There are two basic reasons that we resist checking our progress against plan:
1. we are fearful of what we’ll discover, scared of falling short;
2. and/or we (think that we) simply do not have the time.
To conquer this resistance, review this article (originally published two years ago) for three steps to execute a Mid-Year Marketing Assessment:
IT’S ALREADY MID-YEAR! HOW ARE YOUR STRATEGIC MARKETING EFFORTS TRACKING AGAINST PLAN?
