Making sure that your nurturing and relationship-building stay intact. Published in PSMJ Rainmaker. In these unpredictable economic times, it is not unusual to discover that one or more of your client contacts has been transitioned to a different role or even right-sized (aka ‘let go’). This can be … [Read more...] about When your client contact gets the pink slip
Articles
Business Development and marketing in challenging times
Anne Scarlett has authored over 75 published articles. They are organized by topic in the sidebar to the right. Often, Anne expands upon these topics, presenting to audiences in intimate training sessions as well as at highly-attended conferences. In addition, her insights are frequently quoted in A/E/C industry publications. Representative articles:
Downsizing: the marketing professional’s role
Ways to help make it better for everyone. Published in AE Marketing Letter and RainToday. In these tough and uncertain economic times, your firm may (unfortunately) determine that downsizing staff is its best course of action. As a marketing professional, your ‘Job One’ is to reassess, plan, and … [Read more...] about Downsizing: the marketing professional’s role
Mining personal networks
All hands-on deck approach in a fluctuating economy. Published in Modern Steel Construction. As the economy ebbs and flows, so must our business development efforts. Over the years I have experienced occasions where firms that I worked for—or consulted to—struggled to win business due to lack of … [Read more...] about Mining personal networks