The intent is simple: give value, get visibility. Published in Modern Steel Construction. Part one of this article addressed the question of what social media is, and what makes sense for the AEC professional. Part two covers making wise decisions on how and where to become active within the social … [Read more...] about Demystifying social media, Part 2
Articles
Anne Scarlett has authored over 75 published articles. They are organized by topic in the sidebar to the right. Often, Anne expands upon these topics, presenting to audiences in intimate training sessions as well as at highly-attended conferences. In addition, her insights are frequently quoted in A/E/C industry publications. Representative articles:
Turning lemons into lemonade: Part II of II
Mobilizing under-utilized staff to contribute to your firm's business development solution. Published in PSMJ Rainmaker and RainToday. Part I spoke about structuring a program where you—as the marketing/business development professional—can guide your ‘expanded marketing team’ (aka underutilized … [Read more...] about Turning lemons into lemonade: Part II of II
Demystifying social media, Part 1
What makes sense for the AEC industry? Published in Modern Steel Construction. When it comes to technology, the architectural/engineering/construction industry often seems to trail behind. We tentatively (even skeptically) watch as other professionals in similar industries delve into social media, … [Read more...] about Demystifying social media, Part 1
Turning lemons Into lemonade, Part I
Mobilizing under-utilized staff to contribute to your firm's business development solution. Published in PSMJ Rainmaker and RainToday. Of course, in theory we know that ‘every person in the firm is a marketer.’ Savvy architecture and engineering firms go the extra mile to train their people at all … [Read more...] about Turning lemons Into lemonade, Part I
Get the skinny from those who matter.
Techniques to gain industry insights and feedback. Published in Modern Steel Construction. Remember the game Telephone, where you told someone and they told someone and so forth and by the end of the line, the final version only slightly resembled the original story? This simple game illustrates a … [Read more...] about Get the skinny from those who matter.
Client or personal friend?
How to create boundaries between business and personal relationships. Published in Structural Engineer and AE Marketing Letter. As business developers, we are strongly encouraged to get to know our prospects and clients on a personal basis. When all else is equal — expertise, services, proven track … [Read more...] about Client or personal friend?
When your client contact gets the pink slip
Making sure that your nurturing and relationship-building stay intact. Published in PSMJ Rainmaker. In these unpredictable economic times, it is not unusual to discover that one or more of your client contacts has been transitioned to a different role or even right-sized (aka ‘let go’). This can be … [Read more...] about When your client contact gets the pink slip
Downsizing: the marketing professional’s role
Ways to help make it better for everyone. Published in AE Marketing Letter and RainToday. In these tough and uncertain economic times, your firm may (unfortunately) determine that downsizing staff is its best course of action. As a marketing professional, your ‘Job One’ is to reassess, plan, and … [Read more...] about Downsizing: the marketing professional’s role
Grow your career right now!
If you find yourself in a rut, don't blame it on the dismal economy. Published in Modern Steel Construction. Listen, these are tough times for all of us. If you are still employed, believe it or not, now is a time when you can shine in your professional role. You have opportunities to be a hero … [Read more...] about Grow your career right now!
Keep focused.
Published in PSMJ AE Rainmaker. Savvy firms – regardless of whether they are ‘formally’ organized by geography, discipline, or client/market type – believe in developing a marketing program around their target markets. No matter the size of your firm, some degree of focus is essential to earn … [Read more...] about Keep focused.