As my father would say {note: he has some strange sayings}: I've let my skimmer leak. How? Well, I recently discovered that I have not consistently followed my tried-and-true process when meeting a new contact: 1. Record the business contact into Outlook (or other CRM) database 2. Write a few key … [Read more...] about Scarlett Letter #20: It’s simple! Expanding your LinkedIn network…
Communications
Scarlett Letter #19: Take a chance on a face…
I've never been good with names OR faces. Lately, I've had to reckon with this deficiency more than ever, as I've placed myself in many professional networking scenarios that are outside of my typical AEC-industry circle. For example, as I expand my own understanding and comfort with social media, … [Read more...] about Scarlett Letter #19: Take a chance on a face…
Scarlett Letter #10: Part II — In business, when does one become irrelevant?
Are you being honest about your professional relevancy level? Ask yourself these questions to gauge your situation: 1. Do people say to you often : "Great idea! Let’s roll with it?" Or, "We’d really like your insight/input on this?" 2. Or, are people saying: "You don't need to waste your time … [Read more...] about Scarlett Letter #10: Part II — In business, when does one become irrelevant?
Scarlett Letter #9: Part I — In business, when does one become irrelevant?
Last week, I gave a presentation to the ALA (Association of Licensed Architects) entitled “Beyond the Magic Bullet; Small Firm Marketing/BD Strategies to Tackle the Down Economy”. At one point, I posed this notion: ‘grey haired’ seasoned professionals are viewed as the lowest risk by most buyers of … [Read more...] about Scarlett Letter #9: Part I — In business, when does one become irrelevant?
Scarlett Letter #6: Stellar Client Service–It doesn’t get better than this!
If your firm is cognizant (and respectful of) your clients' perspectives and testimonials, then you likely conduct frequent Client Perception Surveys to ensure your clients recognize the value in your services. Architects, engineers, planners, designers, building contractors, and real estate … [Read more...] about Scarlett Letter #6: Stellar Client Service–It doesn’t get better than this!