As my father would say {note: he has some strange sayings}: I've let my skimmer leak. How? Well, I recently discovered that I have not consistently followed my tried-and-true process when meeting a new contact: 1. Record the business contact into Outlook (or other CRM) database 2. Write a few key … [Read more...] about Scarlett Letter #20: It’s simple! Expanding your LinkedIn network…
Marketing
Scarlett Letter #8: Part II — When your services are “Nice-to-have” versus “Gotta-have-it-or-else”….
What 'idea' person hasn't been disappointed at some point when they realized their idea was good (acknowledged as 'good' by others as well), but not 'absolutely necessary'? I once had an invention that I thought for sure was going to make me a rich woman and an early retiree! Due to the above … [Read more...] about Scarlett Letter #8: Part II — When your services are “Nice-to-have” versus “Gotta-have-it-or-else”….
Scarlett Letter #7: Part I — When your services are “Nice-to-have” versus “Gotta-have-it-or-else”….
Had a conversation today with the CFO of a software company (focusing on the healthcare industry). We discussed his firm’s products/service offerings. They sounded pretty cool. But, there was a But. Their offerings are “nice and helpful” but not “absolutely necessary”. Why is this? 1. Lack of … [Read more...] about Scarlett Letter #7: Part I — When your services are “Nice-to-have” versus “Gotta-have-it-or-else”….