Had a conversation today with the CFO of a software company (focusing on the healthcare industry). We discussed his firm’s products/service offerings. They sounded pretty cool. But, there was a But. Their offerings are “nice and helpful” but not “absolutely necessary”. Why is this? 1. Lack of … [Read more...] about Scarlett Letter #7: Part I — When your services are “Nice-to-have” versus “Gotta-have-it-or-else”….