Recently, Modern Steel Construction published my two-part article on social media for the AEC business professional:
DEMYSTIFYING SOCIAL MEDIA, PART 1 What is it, and what makes sense for the AEC industry?
DEMYSTIFYING SOCIAL MEDIA, PART 2 The intent is simple: give value, get visibility.
I received a highly skeptical response from one reader, who, while acknowledging that there might be a place for social media in our industry, was also quite concerned that AEC professionals would morph into beings that would be unable to lecture on their expertise; resistant to in-person, ‘real’ dialogue; and all together bear resemblance to a machine rather than a human being. (OK, that part could be an exaggeration, but this reader really was antagonistic towards social media and it’s value).
These days, even though there are claims of bottom line benefits thanks to social media, it hasn’t been easy for professional services firms to capture measurable data that they could attribute to such business success. I am pleased to share this blog post by the 2.0 Sales Advocate, which features an INSIGHTFUL INTERVIEW with Mark English, a San Francisco architect. Here, he emphatically shares his ability to successfully grow one aspect of his business—Green Compliance Plus—during this rough economy—by using what strategy? Social Media.
It’s interesting, inspiring, and…well, it demonstrates that social media may just be worth the effort for the AEC industry.
