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Archives for July 2009

Client or personal friend?

How to create boundaries between business and personal relationships. Published in Structural Engineer and AE Marketing Letter. As business developers, we are strongly encouraged to get to know our prospects and clients on a personal basis. When all else is equal — expertise, services, proven track … [Read more...] about Client or personal friend?

Scarlett Letter #21: Surrounding yourself by people that inspire you?

Over the holiday weekend, I had a chance to spend time with a fairly new group of friends. In this case, I was the 'outsider'. They had all traveled together previously and had built solid friendships. I knew very little about any of them, so it was cool that they included me in their Michigan … [Read more...] about Scarlett Letter #21: Surrounding yourself by people that inspire you?

Scarlett Letter #20: It’s simple! Expanding your LinkedIn network…

As my father would say {note: he has some strange sayings}: I've let my skimmer leak. How? Well, I recently discovered that I have not consistently followed my tried-and-true process when meeting a new contact: 1. Record the business contact into Outlook (or other CRM) database 2. Write a few key … [Read more...] about Scarlett Letter #20: It’s simple! Expanding your LinkedIn network…

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Business Development and marketing in challenging times

Growing relationships with existing clients

Internal marketing structure and motivation

Marketing and business development tactics

Personal leadership and growth in marketing

Presentation skills

Strategic marketing planning

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