The Scarlett Letter will be issued bi-weekly, on Mondays and Thursdays. Expect red hot anecdotes, insights, challenging questions to ponder, and reliable intelligence regarding the architecture/engineering/construction industry. … [Read more...] about Scarlett Letter #1: Announcing Launch of Scarlett Letter Blog
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Margaux J.
Ms. Scarlett really cares about our success. She is a great speaker and provides a good example for the class to strive toward. … [Read more...] about Margaux J.
Hoerr Schaudt Landscape Architects
Anne's Communication Boost session was dynamic! She has a really great presence, puts people at ease, and generates enthusiasm. … [Read more...] about Hoerr Schaudt Landscape Architects
Downsizing: the marketing professional’s role
Ways to help make it better for everyone. Published in AE Marketing Letter and RainToday. In these tough and uncertain economic times, your firm may (unfortunately) determine that downsizing staff is its best course of action. As a marketing professional, your ‘Job One’ is to reassess, plan, and … [Read more...] about Downsizing: the marketing professional’s role
Grow your career right now!
If you find yourself in a rut, don't blame it on the dismal economy. Published in Modern Steel Construction. Listen, these are tough times for all of us. If you are still employed, believe it or not, now is a time when you can shine in your professional role. You have opportunities to be a hero … [Read more...] about Grow your career right now!
Zack E.
Anne was very good at making our class comfortable for everyone when they were speaking. I also think that as the course progressed, each speech built upon the previous speeches to properly prepared us. … [Read more...] about Zack E.
Keep focused.
Published in PSMJ AE Rainmaker. Savvy firms – regardless of whether they are ‘formally’ organized by geography, discipline, or client/market type – believe in developing a marketing program around their target markets. No matter the size of your firm, some degree of focus is essential to earn … [Read more...] about Keep focused.
Touch em’, then touch ‘em again!
Get real results from your speaking engagements. Published in CE News and RainToday. I couldn’t believe my ears when my client Patrick recently declared: “I never get leads – much less real projects - from my speaking engagements.” What?!? It seemed impossible. How could any speaker, carefully … [Read more...] about Touch em’, then touch ‘em again!
Vanessa D.
Ms. Scarlett conveyed ideas well to the class. She was a great teacher (one of the best I've ever had!), and she offered both constructive criticism as well as a lot of encouragement. She was also well organized. … [Read more...] about Vanessa D.
Ryan S.
Ms. Scarlett relates coursework to professional world and students' future careers, while letting students grow and excel in an open and academic environment. … [Read more...] about Ryan S.